Your Style Fashion ("we", "us", "our") respects your privacy. This policy explains what information we collect, how we use it, and your rights regarding that information when you visit yourstyle.fashion or shop with us.
1. Information We Collect
We collect information in three ways:
- Information you give us: name, email address, shipping and billing addresses, phone number, and payment details when you place an order or create an account.
- Information collected automatically: IP address, browser type, device information, pages viewed, and referring URLs via cookies and analytics tools.
- Information from third parties: our payment processor (Stripe) and email/marketing platforms (Klaviyo, Resend) may share data needed to process your transactions and communications.
2. How We Use Your Information
- To process orders, ship products, and provide customer service.
- To send order confirmations, shipping updates, and password resets.
- With your consent, to send marketing emails about new arrivals, sales, and styling tips. You can unsubscribe at any time using the link in any marketing email.
- To analyze site usage and improve our products, content, and shopping experience.
- To detect and prevent fraud and to comply with legal obligations.
3. Cookies and Analytics
We use cookies and similar technologies to keep you signed in, remember your cart, understand site usage, and serve relevant content. We use Google Analytics 4 to measure traffic and conversions and may use additional advertising pixels (such as Meta or TikTok) to understand the effectiveness of marketing. You can opt out of GA4 via the Google Analytics opt-out browser add-on or by disabling cookies in your browser.
4. How We Share Information
We share information only with vendors that help us run the business:
- Stripe — processes payments. We never store full card numbers on our servers.
- Shipping carriers (USPS, UPS, FedEx) — receive your name and address to deliver orders.
- Klaviyo — sends marketing emails on our behalf.
- Resend — sends transactional emails (order confirmations, password resets).
- Google Analytics, Cloudflare, and other analytics providers — receive anonymized usage data.
- Law enforcement — when legally required to comply with a subpoena, court order, or applicable law.
We do not sell your personal information.
5. Your Rights
Depending on where you live, you may have the right to access, correct, delete, or port your personal data, and to opt out of marketing communications or the "sale" or "sharing" of personal information.
- Access or delete your data: email admin@yourstyle.fashion with the request and we'll respond within 30 days.
- Unsubscribe from marketing: click "unsubscribe" at the bottom of any promotional email.
6. Data Retention
We retain order records for at least seven (7) years for tax and accounting purposes. Marketing data is retained until you unsubscribe. Inactive accounts may be deleted after three (3) years of inactivity.
7. Children's Privacy
Our site is not directed to children under 13, and we do not knowingly collect information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will delete it.
8. Security
We use industry-standard encryption (HTTPS), secure payment processing through Stripe, and access controls to protect your data. No method of transmission or storage is 100% secure, but we work to keep your information safe.
9. Changes to This Policy
We may update this policy from time to time. The "Effective" date at the top of the page reflects the most recent change. Material changes will be communicated via email or a prominent notice on the site.
10. Contact
Questions about this policy? Email admin@yourstyle.fashion or write to us at:
Your Style Fashion
Auburn, AL
United States